DOVE / YEAR OF THE CORE
- Year of the Core
by Lemz for Dove 
Description
Lemz and Us Media believe in real beauty. They introduce a Dove platform for women to share their experience and findings on the subject of beauty. Over 200.000 women joined the platform and gave their input. The input was used in radio, tv and banner ads in the next phase of this campaign.
Fields
Digital Project Manager
Date
2009
Other Projects
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IKEA's Starters Platform
IKEA knows what it's like to start a business from scratch – what it takes to make it succeed. That's why IKEA Business offers /IKSTART, an online platform that combines smart tips from successful entrepreneurs with knowledge and experience from the IKEA brand. Over the course of 100 days, /IKSTART provides new entrepreneurs with relevant advice, conveniently delivered to their Facebook, Twitter or LinkedIn accounts.
2013
Advertising
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The Royal Airforce's Base-X
ARA and INDG teamed up to create a virtual base for the Royal Dutch Airforce. Young potentials get an idea of the atmosphere, job opportunities and tasks at this beautifully designed 3D airforce base. Both the 2009 and 2011 version of this site became FWA.com ‘Website of the Day’.
2011
Interactive Producer
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Heinz's European Websites
Boondoggle Amsterdam was asked by H.J. Heinz to help them fully embrace the digital era. All over Europe. We developed a website as a tool to engage consumers in Heinz’s various brand stories and campaigns. Facebook and shareable social objects are the backbone for ongoing conversations all over this new platform. You can find the new sites, YouTube channels, Facebook and Twitter pages in over 14 countries.
2011
Interactive Producer
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Ford Motor's Ka Couture
These Days Amsterdam and with famous Dutch fashion designer Daryl van Wouw introduce the limited edition Ford Ka Couture. Follow the Daryl during this project and get a unique glimpse into his daily life. Inspire him by creating your own Ka Couture and placing it on the online catwalk.
2010
Interactive Producer
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Amsterdam Area's Online Experience
The Amsterdam Metropolitan Area (AMA), in the very heart of Europe, attracts people and organisations from around the world. INDG and Momkai join AMA to give international investors and companies a better opportunity to get to know about all the possibilities of the area, a unique experience was created.
2011
Interactive Producer
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Rexona's My Biorhythm
Draft FCB and Us Media set up a website that allows you to plan your days and provides you with suggestions to spend them well. So for instance, it will tell you to avoid an exciting date on a day you are likely to be a bit down. The site includes Biorhythm Radio, a radio station that only plays music in tune with your personal biorhythm. This campaign was launched in 14 countries.
2009
Biorhythm by Draft FCB
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Microsoft's Framerate Fest
Framerate Fest, an initiative by These Days Amsterdam and Microsoft IE9, celebrates HTML5 by introducing the first interactive festival to showcase your HTML5 skills. We challenged web innovators to create visual and technical masterpiece. The project was FWA 'site of the day' and won at the 16th annual Webby Awards!
2011
Interactive Producer
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IKEA's Cookbook
A TASTEFUL HTML5 EXPERIENCE
Flip through the IKEA cookbook for a mouthwatering HTML 5 experience and a peek at what you can cook up with an IKEA kitchen made for your lifestyle. 2013 Advertising -
Mooi Parfumeries's Site & Shop
These Days was asked to make Mooi part of the digital era. We introduced the Mooi Beauty Team. 3 women that were the face of Mooi on the site as well as on Twitter & Facebook. They share their experience and stories on the beautifully designed website and shop.
2010
Interactive Producer
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Canon's Professional Network
Red Dot Agency and Us Media team up to design, build and maintain the Canon Professional Network. With over 1 million visitors the network is world's biggest web site directed to the professional photographer. The focus is essentially very simple; inform, educate and motivate.
2010
Digital Project Manager
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Brugman's 3D Kitchen Planner
DMG is the market leading kitchens, bathrooms and furniture company in the Netherlands. They wanted to allow customers to design their own favorite kitchen online. In the first quarter of 2011, INDG created a 3D Kitchen Planner for all DMG brands (such as Mandemakers, Brugman, KeukenConcurrent, Keuken Kampioen and many more) that was accessible online. As the tools offer an intuitive way to build kitchens and immediately view the result, DMG noted that the tool was also of great help for all in-store sales staff.
2013
Advertising, Art Direction, Interaction Design
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Heinz's First Harvest
Boondoggle Amsterdam and Random Studio created an experience designed to show how Heinz produces their new exclusive First Harvest ketchup. From seed to bottle. A realtime story in which consumers could track the growth of the plant and connect "live" with the plant fields in Portugal. Weather conditions were updated realtime and animated on the campaign site. The campaign was shortlisted by the FWA.
2011
Interactive Producer