Bike Mode.

For the Dutch youth, the bicycle is the number one form of transportation. They also check Facebook or send text messages while cycling. And that of course can be quite hazardous. Smartphone use plays a role in 1 in 5 cycling accidents involving young people. This results in hundreds of youngsters getting injured each year. The Bike Mode app encourages young cyclists to ride safely. We offer youngsters incentives that reward them for not using their phones when they are on their bikes.

The case.

All the facts and figures about Bike Mode are in the case film. See how we got all telecom operators (KPN, T-Mobile, UPC, Vodafone and Ziggo) to work together for the safety of Dutch younsters.

They say.

“Consumers will embrace device-fueled rewards that incentivize improving behaviours. Bike Mode is already doing so.”


The big 5
We got the 5 largest telco’s in the Netherlands working together on this project.

Crushed Candy
The Bike Mode app beat Candy Crush during the campaign period. #lifegoal

Numbers don't lie
Over 2 million minutes were cycled safely in Bike Mode in the first 6 months. And the campaign is still running today (3 years later).

We won.


SpinAward - Silver - Digital Campaign
Lovie - Silver - Digital campaigns
Lovie - People’s - Digital campaigns
Esprix - Bronze - Not for profit
Webby - Nominee - City & Urban Innovation
Webby - Honoree - Best Visual Design
FWA -  Mobile of the Day
iTunes Store - App of the Day

More projects.

Evert_45KPN | awarded 26 times

Helping HeartABN AMRO | awarded 7 times

The Alzheimer's EventAlzheimer Nethrlands | awarded 7 times

Safe LockKPN | awarded 5 times

PridestreamKPN | awarded 18 times

Bike ModeDutch Government | awarded 6 times

Oei & KnoeiDutch Railways | awarded 3 times

Heavy Labour DiscountMercedes-Benz | awarded 2 times

Base-XDutch Royal Airforce | awarded 3 times

NosepostKPN | awarded 3 times

Tweet, Chat, Like & DriveDutch Government | awarded 4 times

Frame Rate FestMicrosoft | awarded 2 times