For the Dutch youth, the bicycle is the number one form of transportation. They also check Facebook or send text messages while cycling. And that of course can be quite hazardous. Smartphone use plays a role in 1 in 5 cycling accidents involving young people. This results in hundreds of youngsters getting injured each year. The Bike Mode app encourages young cyclists to ride safely. We offer youngsters incentives that reward them for not using their phones when they are on their bikes.
All the facts and figures about Bike Mode are in the case film. See how we got all telecom operators (KPN, T-Mobile, UPC, Vodafone and Ziggo) to work together for the safety of Dutch younsters.
“Consumers will embrace device-fueled rewards that incentivize improving behaviours. Bike Mode is already doing so.”
The big 5
We got the 5 largest telco’s in the Netherlands working together on this project.
The Bike Mode app beat Candy Crush during the campaign period. #lifegoal
Numbers don't lie
Over 2 million minutes were cycled safely in Bike Mode in the first 6 months. And the campaign is still running today (3 years later).
SpinAward - Silver - Digital Campaign
Lovie - Silver - Digital campaigns
Lovie - People’s - Digital campaigns
Esprix - Bronze - Not for profit
Webby - Nominee - City & Urban Innovation
Webby - Honoree - Best Visual Design
FWA - Mobile of the Day
iTunes Store - App of the Day
Evert_45KPN | awarded 32 times
Helping HeartABN AMRO | awarded 7 times
The Alzheimer's EventAlzheimer Nethrlands | awarded 7 times
Safe LockKPN | awarded 9 times
PridestreamKPN | awarded 18 times
Bike ModeDutch Government | awarded 6 times
Oei & KnoeiDutch Railways | awarded 3 times
Heavy Labour DiscountMercedes-Benz | awarded 2 times