Safe Lock.



The smart bicycle lock that blocks your mobile network. In the Netherlands 20% of all bicycle accidents involving youngsters is caused by using a smart phone while cycling. Dutch telco provider KPN developed a smart bicycle lock that communicates with the mobile network and temporarily blocks internet and voice reception when a bike is unlocked.

The case.


This short video explains the project and our decision path. Have a look at our case film and see how we got telecom provider KPN to block its own network for the safety of Dutch cycling youngsters.

Geeky stuff.


The lock that saves your bike and potentially your life. A smart bicycle lock that is linked to an app which blocks the smartphone user’s network as soon as the bicycle is unlocked. Instead of opening and closing the lock with a key, the cyclist uses the app to do so. As soon as the lock is opened, the app sends a signal to the KPN network so that data as well as voice communication is temporarily blocked, with the exception of the alarm number 112. As soon as the app is used to lock the bicycle, the user once again has complete use of his or her smartphone.

They say.


Eurobest Innovation jury
“Your team managed to convince the client to turn off the very product that they sell.”

ADCN Next Impact jury
“This idea is brilliant by its obviousness. It also has the biggest impact because it is a big group of people that would use it.”

We won.


D&AD - Pencil - Product Design
Eurobest - Grand Prix - Innovation
Cannes Lions - Bronze - Connected Devices
Cannes Lions - Bronze - Innovative use of Technology
Cannes Lions - Bronze - Mobile & Apps
Cannes Lions - Bronze - Use of Technology
Lovie - Gold - Mobile & Applications
Lovie - Gold - Connected Products & Wearables
Lovie - Silver - Mobile & Experiential Marketing
ADCN - Silver - Next Impact
ADCN - Bronze - Product
Webby - Nominee - Connected Products & Wearables

More projects.

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Safe LockKPN | awarded 12 times

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Bike ModeDutch Government | awarded 6 times

Oei & KnoeiDutch Railways | awarded 3 times

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